Easyship is the ultimate shipping solution for eCommerce businesses, no matter their size. Whether you're managing a crowdfunding campaign or operating a large enterprise, Easyship can take care of all your shipping needs. With an extensive network of over 250 global couriers, international shipping is made simple and stress-free. Plus, they offer discounted shipping rates of up to 91%, saving users money and beating competitor rates.

Role: Senior Copywriter

Organic Digital Campaigns

The marketing team was tasked with coming up with organic methods to increase signups and brand awareness. So I came up with the idea of creating monthly organic campaigns based on popular themes that occur each month - seasonal themes/monthly social media holidays - to reach new users. I developed the concepts for each campaign, created a thorough organic content plan, and led the project. Each strategy included a landing page (two versions so we could A/B test), an email, social media posts, and a blog post. I wrote all the content and worked with the designer to produce all visual aspects, as well as the email marketing manager to ensure we reached our target audience.

As a result of these collective campaigns, we achieved an impressive 6.4M impressions and 3.2K new signups within a few months.

Easyship x Shopify App Store Video

We wanted to update our Shopify video to focus on our main features and encourage Shopify merchants to use Easyship as their all-in-one shipping solution. I wrote a new script for the video, updated the app description and recorded the voiceover.

Blog Posts

I manage the blog content calendar and strategically crafted blog topics that would resonate with our target audience and improve our search engine rankings. Several blog posts I wrote made it onto the first page of Google, one of which earned a number one position ranking. These posts generated over 1 million impressions within just five months, with an average click-through rate of 1.3%. Below are some of the articles that I wrote.

Shipping & Logistics: Stay Ahead of the Trends | Easyship Blog

• China made the most eCommerce sales in 2022, raking in over $.15 trillion
• Electronics is the leading eCommerce category for sales, making $1,043 billion worldwide in 2022
• Sustainable resources will become a priority in 2023 due to customer demand
• Easyship can keep you up-to-date with the latest shipping and logistics news

Are you a business owner or working in the logistics industry? If so, it’s likely that you’re starting to plan ahead, so you know what shipping and logistics trends t

Best Monthly Subscription Boxes Within the UK | Easyship Blog

• The subscription box market is expected to be worth over £1.8 billion by 2025
• Food is the most popular subscription category in the UK
• Easyship can handle your shipping needs, so you can ship your subscription boxes as quickly and easily as possible

Are you thinking about starting your own subscription box business? There are so many different categories you can choose between, from beauty to food, so you may be wondering where to start. In this article, we’ll take a look at the best sub

What’s The Cheapest Way to Ship to Thailand? | Easyship Blog

• USPS - First Class International is a great option to choose when shipping from the US to Thailand
• The average spend per eCommerce user in Thailand in 2022 was $490
• Easyship gives you instant access to a choice of over 250 global couriers, so you can find the fastest and cheapest way to ship to Thailand from wherever you are

Are you planning on shipping to Thailand sometime soon? In this post, we’ll take a look at the available shipping options and find the cheapest shipping to Thailand

Royal Mail Shipping: Your Handy Guide | Easyship Blog

• There are many different shipping options when it comes to sending packages through Royal Mail
• Around 8 billion letters were delivered in the UK between 2017-March 2022
• You can connect your own Royal Mail account to your Easyship dashboard, and you can start shipping straight away

If you own a business within the United Kingdom (UK), then it's likely that you tend to opt for Royal Mail shipping when it comes to sending your packages out. However, Royal Mail is also a trusted option for i

Inventory Tracking System Tips For Startups | Easyship Blog

• It's not uncommon for small businesses to start off by manually managing their inventory with an excel spreadsheet
• An inventory tracking system can help with much more than just checking which items are low or out of stock
• Easyship can help you manage customer demand and take away your shipping stress

Have you just started a small business? First of all, congratulations! That's really exciting. We know how overwhelming it can be when you've just started up, and all you want to do is let

5 Retail Supply Chain Trends You Should Watch Out For | Easyship Blog

• The retail supply chain is the flow of production and distribution of products
• Retailing falls somewhere between manufacturing and distribution in the supply chain
• Environmental, social, and governance have become a priority in 2022 in order to attain a supply chain that is more sustainable

Are you a supply chain manager or a retailer? Whatever, your role may be, if retail supply chain trends affect your business then you need to know what trends to look out for. In this article, we'll d

How to Ship with FedEx: 101 Guide | Easyship Blog

• FedEx is one of the most popular shipping companies in the United States
• FedEx is known for providing reliable tracking capabilities along with quick and time-definite delivery services
• It offers shipping services to more than 220 nations and territories worldwide

FedEx is one of the most popular express couriers, with exceptional shipping services. This 101 Guide will provide a detailed explanation that includes all you need to know about how to ship with FedEx.

FedEx is a leading glob

International Holiday Shipping Deadlines 2023 | Easyship Blog

• Most couriers will not be operating on Christmas Day, though there are some that will still be operating as normal
• Popular US couriers also won't be operating on Thanksgiving
• Using Easyship can help you plan ahead and get all your orders out in time for Christmas

It's common knowledge that December is the busiest time of the year when it comes to shipping items. More specifically, the two weeks before Christmas day. With the lead-up to the most wonderful time of the year, couriers are us

Wholesale vs Retail: Our Top Tips | Easyship Blog

• Wholesalers buy products in bulk so they can sell smaller quantities on for a higher price
• It is expected that by the end of 2026 retail sales will reach a gigantic $7.9 trillion
• Wholesale is business-to-business focused, while retail is business-to-customer based

Are you thinking of starting your own business and want to know the difference between wholesale vs retail? There are many differences between the two options and new businesses or those in the thinking process of developing a

How Long is Shipping from France to the US? | Easyship Blog

• Fast shipping from France to the US can take 1-3 days
• La Poste is France's national postal service that you can rely on for international shipping
• Get up to 91% off on shipping rates when you use the Easyship shipping calculator

Whether you are a small business owner or want to send a parcel to your friend from France to the United States, understanding the basics of international shipping is essential. With a population of over 67 million and a projected online sales of €102.80 billion

Logistics Problems Online Stores Face in 2023 | Easyship Blog

• There are 3 main types of logistics - inbound, outbound, and reverse
• The Coronavirus pandemic has severely affected the global supply chain
• Global eCommerce sales are expected to hit $5 trillion by the end of 2022 so it’s important to keep customers happy

There are many logistical issues that are currently being faced. In this article, we’ll discuss what logistics are, the main types of logistics, and the logistical issues that online stores have been facing in 2022.

Logistics is the pr

ePacket vs DHL USA: Which is Best for Shipping? | Easyship Blog

• ePacket and DHL both have advantages and disadvantages which should be considered before choosing the best option
• ePacket shipping involves different couriers working together to get a package to its final destination
• Easyship is partnered with over 250 major couriers all over the world, so can always find the best shipping option for your needs

If you’re looking to ship to the USA, you may be wondering which courier service to choose. With so many different couriers out there, it can be

Best Virtual Phone Systems for Small Businesses | Easyship Blog

• Virtual phones enable phone calls and text messaging via the cloud and the internet
• Users can use virtual phone systems on both mobile and desktops
• It allows for third-party integrations to improve productivity

Communication within the workspace is gradually changing. Many businesses are switching to remote operations, and not every employee has to be onsite to carry out their duties. But this change leaves small business owners questioning how they communicate with employers.

Virtual p

How Does Dear Inventory Work? | Easyship Blog

• Dear Inventory is a cloud-based software that primarily helps with inventory management and control
• The software can be used by manufacturers, retailers, wholesalers and eCommerce merchants
• Easyship now integrates with Dear Inventory so customers can sync orders from their Dear Inventory account to Easyship for seamless fulfillment

Managing inventory for your eCommerce business can be hassle-free when you use the right software and tools. Read on to discover how Dear Inventory can help y

Top 10 WooCommerce Shipping Plugins | Easyship Blog

• WooCommerce Plugins allows eCommerce businesses to convert their WordPress websites into fully functional storefronts
• Easyship is a leading shipping platform designed to empower eCommerce businesses with worldwide shipping

Shipping is an essential but challenging aspect of order fulfillment in any eCommerce business. Any merchant that does not carefully plan their shipping processes might lose a lot of customers to technical and logistic issues.

Businesses must provide accurate shipping r

WooCommerce vs Shopify Plus 2023 Comparison | Easyship Blog

• WooCommerce is a plugin that allows you to turn your WordPress website into an eCommerce store
• Shopify Plus is an enterprise-level and high-growth version of Shopify

Choosing between an open-source platform and a fully hosted one all depends on your business needs. In this blog we'll compare WooCommerce and Shopify Plus.

If you follow the trends, you will know that WooCommerce vs Shopify is a hot eCommerce platform comparison. WooCommerce and Shopify are great eCommerce options for mercha

Is Sustainable Packaging More Expensive In 2022? | Easyship Blog

• 52% of online shoppers in the UK/US want brands to reduce their packaging to be more sustainable
• There are 3 main types of sustainable packaging which are all made of different materials
• Choosing a sustainable packaging option will save you money in the long run

Sustainable packaging is becoming more and more popular, as businesses and individuals are growing more environmentally conscious. With more people looking for a sustainable packaging option, a lot of people are considering the c

What Are the New USPS Rates for 2023? | Easyship Blog

• USPS shipping rates will be increasing in 2023
• Easyship users can benefit from discounted USPS shipping rates despite the rate increase
• You can manage all your USPS shipping needs through our easy-to-use dashboard

With the holiday period not long over, businesses around the world are now preparing for the year ahead. There’s never a better time to create a strong shipping strategy now that things have calmed down from the year-end.

When it comes to shipping, staying informed about curre

Aliexpress vs. Amazon: Dropshipping Price | Easyship Blog

• AliExpress has one of the cheapest retail prices because the production of its products is largely based in China and Asia
• An upside of selling on Amazon is its fast delivery dates which the platform is popularly known for
• Easyship is integrated with eCommerce stores, marketplaces, and Amazon, and offers you up to 91% discounted shipping rates for domestic and international shipments

2022 was projected to have seen the dropshipping market rise to $197 billion, reach about $243 billion in

How Much Is Shipping to Canada With USPS | Easyship Blog

• The cheapest shipping option can sometimes be the fastest, or the same speed as a more expensive choice
• Easyship’s shipping calculator makes it easy to compare costs and delivery times

So you may be asking yourself, how much is shipping to Canada? Or perhaps how do I ship from US to Canada? In this article we’ll go into detail about getting packages over to Canada and show you what options are available.

Can I Ship to Canada With USPS?

Yes you can. There are many good couriers that you c

Logistics Outsourcing and 3PL Challenges | Easyship Blog

• Logistics outsourcing refers to working with external party providers to manage the activities of your supply chain
• You can use a logistics provider for warehousing, deliveries, inventory management, packing, assembling, and many more
• A 3PL can also manage your IT, account, and customer support operations

Outsourcing your logistics operations can give you a competitive advantage over others. Learn more about the pros and cons of Logistics outsourcing in this guide below.

When a business

Ship Heavy Items With UPS: What to Know | Easyship Blog

• UPS has different services with shipping rates based on speed and the weight of your package
• Easyship can offer users discounted shipping rates for UPS including up to 77%* off on UPS® Ground shipments

Shipping heavy items comes with a lot of challenges. Packaging, shipping rates, available couriers, and delivery times are the problems you must combat as you plan to ship that big item to your customer. Of all these, the shipping cost is the most taxing because the weight of an item directl

How to Ship A Package with UPS | Easyship Blog

• Items must be packaged securely for safe transportation
• Creating a shipping label has never been easier
• UPS® offers simple ways to send a package at your convenience

We know how time-consuming sending packages can be. Especially when you need to send several at a time. If you don’t send packages often then you may not know how to send a package with UPS® or where to start. Don't worry, we're here to help.

So, you run an eCommerce business and have opted for UPS® as your primary shipping
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Social Media Content

I wrote copy for Facebook and LinkedIn and came up with content ideas for our Instagram page. Our biggest focus was growing our LinkedIn page and through a consistent posting strategy, I managed to increase impressions by 172%, clicks by 291%, and followers by 110% over a 6 month period, compared to the previous 6 months.