Bofin is a global fintech startup that provides a one-of-a-kind solution for financial management by allowing customers to connect and manage their personal and business accounts in one central location via the Bofin app. One of the most important advantages of Bofin is the ability to link bank accounts from any country, allowing for easy management of these accounts in any currency. Bofin's app is user-friendly, removing the red tape and giving users the freedom they deserve.
Bofin wanted to be not only an app but a lifestyle brand that truly connects with its customers and empowers them to take charge of their finances. The team spent a considerable amount of time researching and talking to real people who have experienced problems when banking online. By understanding the user's pain points, I helped Bofin to create an emotional language that connects with users, making them feel understood and valued.