Edit Fashion and Homeware

Edit is a boutique that offers fashion, lifestyle, beauty and homeware items.

Edit wanted to be more than just a physical store. They wanted to take their business global so they decided to expand by building an eCommerce store. I worked with the web agency to create a great user experience and wrote product descriptions and landing page copy as well as helped to shape the tone of voice. To help increase brand awareness and build a loyal audience, I suggested adding a blog section to the website. I wrote several lifestyle-themed blog posts, all of which encourage readers to shop with Edit.

Role: Lead Copywriter